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15 things to do and 10 things not to do when pitching bloggers

I’m starting be to be pitched by folks with stories, services or products to blog about. I’m flattered to receive the info and often post it for you. But in some cases, it’s clear the person doing the pitching hasn’t read my blog or they’re doing blatant pitches in the comments section of my blog.

For people pitching blogs Denise Wakeman shares 15 things to do and 10 things to avoid.

Bloggers are great to make pitches to. They’re looking for content, they may have just the audience you’re looking to reach and they can create a buzz across the net. Some PR professionals are even going straight to bloggers as opposed to the main stream media. Just some follow some common sense rules.

Source of post: Darren Rowse

  • http://www.strategichrlawyer.com Diane Pfadenhauer

    Kev. I also get pitches from folks either selling or looking for a little PR. I’ve been offered products (in exchange for a mention on a post) and offered revenue for ads. My blog is not an ad board, nor do I think it is appropriate to be recommending products that someone gave you for free, that you have never used, under the table. The products and people I endorse (like Lexblog, for instance) are those with whom I have a trusted relationship and can vouch for their professionalism. If it means I have to pay for my blog myself and won’t make $100 with someone’s ad, then so be it. My readers hopefully understand that what they get on my blog is unfiltered, useful information (not to mention a few opinions of my own!). Ads on blogs annoy me and, quite frankly, when I see an HR or employment law blog with an ad or recommendation, I can easily see right through it because most likely I was also solicited by the same source, but declined their offer.

  • http://kevin.lexblog.com Kevin OKeefe

    Well put Diane, far better said than I. Expect to see your comment featured in a post soon.