No doubt that Special Education Lawyer Charles Fox has effectively reached his target audience via his Special Education Law Blog.

Reviewing my feeds this evening I ran across the Autism Bulletin Blog published by a writer and editor in the Boston area who has a young child with ASD. The Autism blog publisher was sharing with his readers Charles’ Guidelines for Working with a Special Education Attorney‘ based on Charles’ experience working with parents.

Charles’ blogging is exactly what got me turned onto lawyer blogs. It’s what lawyer blogs are all about. Heck, it’s what good lawyers are all about. Sharing practical information for the public on a topic you’re passionate about. Note that Charles is not only an advocate for a child’s and parent’s rights to public education, but he also has a special needs child.

Lawyers looking at blogs just for ease of publishing content and search engine optimization are missing the boat. Rebecca Blood in her Weblog Handbook writes about a blog publisher writing with passion so as to enhance their reputation and establish themselves as an expert in their field. Doc Searls writes in the Cluetrain Manifesto and his blog about marketing being a conversation – people communicate with others about what they read, hear, and see as well as who they meet. Blogs are the medium for this conversation.

Through his blog Charles is further enhancing his reputation as an expert. By parents discussing Charles and his blog posts with other parents with special needs children Charles’ practice is being marketed through blog conversations. And if there is a better way of marketing than giving of your time to help people I haven’t seen it.

Lawyers looking for a successful blog should put Charles’ blog at the top of their list.