July 23, 2006 by Kevin

New Jersey lawyers can't call themselves Super Lawyers

From the Asbury Park Press, the New Jersey Supreme Court has barred lawyers from calling themselves Super Lawyers.

For the non-lawyer readers, there's publishing company out of Minnesota called Super Lawyers that has a series of annual state publications designating lawyers as 'Super Lawyers.' Best I can tell, law firms then stumble over each other to buy ads in the state publications showing pictures of their 'super lawyers' along side their firm logo and bragging they have more 'super lawyers' than other law firms.

Though the chosen lawyers liberally use the 'Super Lawyer' designation in their marketing, I have not seen any lawyer ads depicting a lawyer in a cape.

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ALMResearchBlog - August 4, 2006 6:36 AM
Posted by Margaret Daisley I’ve been hearing the grumblings for some time now, mostly from marketing folks. The broad topic of the grumblings had to do with the burden of surveys they were expected to fill out. It wasn’t so
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Nathan Burke - July 24, 2006 10:54 AM

Of course you haven't seen any lawyer ads depicting a lawyer in a cape.....then everyone would know their secret identity.

Kevin OKeefe - July 24, 2006 2:52 PM

Right you are Nathan. ;)

Potemkin - August 10, 2006 7:01 PM

There is a story in the old country warning mommas from bragging too much on their children because the gypsies might be tempted to come at night and steal them away. This super stuff just sounds too much like bragging and the advertising with the smiling mugs strikes me like self-praise is no recommendation.

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