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Search engines love blogs

Henry Abbott at Gekko Blogs, a new blog marketing agency, asks Why is it Search Engines Love Blogs?

  • They love constantly updated niche content.
  • They love inbound links.
  • They love pages with names related to the subject matter (something that blog software does automatically).

And Henry shares specific proof of blogs and search engine results.

  • The top 20 search engine listings for the BusinessWeek 100 brands in July 2005, 39% of the top search listings were derived from consumer-generated media such as blogs.(SearchEngineWatch)
  • Henry's TrueHoop blog, a leading NBA blog, is starting to enjoy a lot of traffic from Google without any specific effort with the web statistics show people are arriving after searching for all kinds of different things.

Added Henry's RSS feed tonight. Suggest you do the same to stay up to speed on the world of blog marketing. Heck, I like the guy not only because he's a LexBlog client but also because he is passionate as all get out about marketing via blogs.

  • http://www.ashleybowers.com Ashley Bowers

    Search engines do love blogs but now they have there own spot in the engines so I hope that will cut down on blog spam creation and commenting.

  • http://vancouverlawlib.blogspot.com/ Steve Matthews

    Most blog software packages embed keyword terms into the posting url & the page's title tag. Combine that with a few in-bound links, and the SE's can't help but rank these pages well. It's really not that complicated. :-)

  • http://kevin.lexblog.com Kevin O'Keefe

    Thanks a ton for the comments guys.
    Ashley, I think you're going to see blogs spamming the search engines continue just like Web sites continue to do so. See more of it with blogs as they are free and easy to set up on Blogger.
    Blog search engines are nothing more than aggregators of RSS feeds. The blogged content itself will continue to be indexed and displayed by the Web site search engines.
    Steve, you're right that search engine optimization sure ain't rocket science. Title a post properly and you'll have the words people search for in the title tags. Plus, share good content and people write about your blog posts – there's your links.
    Until blog software, populating title tags with keywords and key phrases was not as intuitive. Now the good content written by good people is a heck of a lot easier to find.