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Blogs : Five years from now

Former editor of Forbes, Michael Malone, is pretty on high on blogs.

Let me make a prediction. Five years from now, the blogosphere will have developed into a powerful economic engine that has all but driven newspapers into oblivion, has morphed (thanks to cell phone cameras) into a video medium that challenges television news, and has created a whole new group of major companies and media superstars. Billions of dollars will be made by those prescient enough to either get on board or invest in these companies. At this point, the industry will then undergo its first shakeout, with the loss of perhaps several million blogs — though the overall industry will continue to grow at a steady pace.

Source of post: Micro Persuasion

  • http://www.neomarketing.tv Onur Kabadayi

    I personally quite disagree with the idea of blogs challenging traditional media. Even more, I think, blogs, as they are today, can be at best “an effective marketing tool” for traditional media companies.
    You can take a look this article where I discuss Blogs vs. the “Real” threats to traditional media:
    The greatest enemy of traditional media: Blogs? Don't be silly! What is the real enemy then?

    Best,

  • http://kevin.lexblog.com/index.rdf Kevin O'Keefe

    I tend to agree with you Onur. I don't see blogs replacing traditional media, though I think we'll see traditional media use blogs and blogs change traditional media a bit.