Edelman Survey: Create visibility as authority is number one reason to blog

The leading reason for blogging per a just released blog survey from Edelman, a world wide PR company, is to enhance one's reputation as an authority. Interesting findings from the survey include:

• 34% – the highest number — blog in order to be visible authorities in their field.
• Frequency of posting
• Every few days – 38%
• Daily – 26%
• More than once a day – 18%
• Once a week – 11%
• 38% write about companies, their products or their employees at least once a week. You ought to be listening to what is being said about your company and its clients.
• 40% find a blog endorsed and produced by a company to be at least somewhat trustworthy.

Source of post: Micro Persuasion