I wonder why?

I mean, competition is competition. But why clearly signal such fear and insecurity?

Does Kevin coach his clients to viciously and tastelessly attack their competition? In creating the right voice for marketing, is this an effective approach?

I like Kevin more when he's offering pure education and counsel. This seems a better approach to position one's self as an authoritative and competent source for marketing education.

But that's just me.

As to LexisNexis and FindLaw, there are times when I may be too hard on them. I have given thought to being more positive in that regard. I also know they offer good value to lawyers on a number of fronts.

However, a number of their Internet marketing products really under deliver. Lawyers and law firm marketing people don't often have the time to educate themselves on Internet marketing. The result is many uninformed buyers.

Criticism of legal services products is always called bashing. Look at the blogs in the technology, web development and design field. Criticism and critique is rampant. The same is true at their seminars and conferences. That's likely the reason the legal arena is light years behind other industries as far as innovation.

And you sure aren't going to see critique of the big two by the major publishers who are heavily supported by ad dollars from the two.

I would welcome a healthy discussion on the Internet. But FindLaw, who is going to be selling blogs, does not have a blog and I do not believe anyone from LexisNexis does. They do not get out and discuss things openly on the net because they have not had to. I think that's unfortunate and has cost the legal profession a lot.