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Ogilvy PR recognizes power of blogs

Ogilvy PR just announced its expanded '360 Degree Digital Influence' offering. Though you need to wade through the PR speak, one can see blogs and the blogosphere are at the heart of this client offering.

The growth of personal media – blogs, wikis, podcasting – combined with the exploding importance of search have kept us busy throughout the year. We actually see these trends as part of an overall shift in digital influence,' said John Bell, creative director of Ogilvy PR and originator of 360 Degree Digital Influence. With our new expanded offering we have a more sophisticated approach to help our clients really connect with a whole new breed of influencer.

Influencer is the key word here. The 'blog contrarians' don't understand that a blog is more than a Web site that's easy to update and which allows comments. To blog means to engage in the Internet conversation with the result being that other people will influence your target audience that you are a reliable and trusted authority in your area of expertise. And experts get work.

  • Luke Solomonson

    It just dawned on me, that the power of a blog isn't just with influencing others. A good blog makes the author that much more of an authority because it requires him/her to really think about the message that they want to present. The name 360 Degree Digital Influence sums up that point. The audience or target is being reached, but the person presenting the message takes something out of that as well.

  • http://www.mikedammann.com/blog Blog Design

    The timing factor is also very important. When you blog, people get a feeling like you are talking to them at a certain time, which makes the message a lot more credible.