Blawg publishing, go the distance for effective marketing

Duncan Riley over at Blog Herald has an excellent post about the need for perseverance in building up traffic and the marketing effect of your blawg.

Very few people find fame and fortune through launching a blog overnight, but over time most people can build a reasonable audience, or even more, based on perseverance at blogging, literally going the distance.

…[Y]our growth can come in two ways: you can continue to blog and as long as what you write is interesting and has a market, you’ll continue to build traffic over time. Alternatively you can have a some really good days, but you still need to persevere and go the distance to keep that traffic interested over time.

Riley offers a a few tips to help you build your blawg traffic over time:

• Post regularly. Blogging should never be a chore but try setting a time each day you can spend reading and blogging as required. By all means take days off, but develop a pattern.
• Post quality. You need to provide readers with a reason to return, and quality does it all the time. Quality is of course subjective, so some research in your market or amongst your peers might give you an idea of what works, or what isn’t being catered for.
• Don’t give in.There are going to be times where you get the blog blues, where you’d ask yourself why you even bothered, we all get them at some stage, your success will be measured on your ability to get past this and get on with the task at hand. Remember, the longer you post and the more you post, results in more traffic from search engines, which means more visitors to your blog.

Source for post: problogger