Header graphic for print
Real Lawyers Have Blogs On the topic of the law, firm marketing, social media, & baseball

64% of marketers interested in advertising on blogs

I am not a fan of lawyers selling advertising on their marketing blogs (makes as much sense as hanging ads in their reception area) but the fact that Reuters reports 64% of Marketers are Interested in Advertising on Blogs sure indicates the marketing community believes the public is reading blogs.

Key excerpt from the article:

Dan Buczaczer (a director at interactive media buyer Starcom IP) expects a handful of blogs will develop an audience large enough to secure more substantial ad dollars this year. A wave of companies will also start blogs to create more immediate links to consumers in the near term, he said.

As many as 64 percent of marketers are interested in advertising on blogs, according to a Forrester Research study, though their investment would still be a fraction of the $14.7 billion expected to be spent on Internet ads this year.

Another 57 percent are looking to include marketing messages in RSS (Real Simple Syndication) feeds which allow a viewer to see instantly updating headlines from news, Web logs and other sites via a simple Internet browser.

Source of post: Darren Rowse of problogger.net

  • http://www.nielsentech.com Chris Nielsen

    If you have someone in your office, they are generally there to see you, and it is not likely they will see an ad posted there and leave. That placement would also not be of much value to the advertiser, despite how it may seem at first. The visitor has already made a choice and an appointment.
    Ads on a web site or blog are different. While many worry that ads will draw away customers, in my experience if that's all it takes to lose a visitor, you have larger problems with your site or blog.
    Since many sites get traffic that is not qualified, that is not really looking for exactly what you offer, you can get often revenue by having AdSense with related ads that people click on insteade of just using the “back” button. In this way, you can actually have competitors and related busineses “pay” you for traffic that is not going to convert on your site anyway…
    In my opinion, if you are afraid on having ads of competitors on your site, you have already lost the battle… since you can't compete head to head.