http://kevin.lexblog.com/2005/03/articles/blog-basics/yellow-pages-inferior-to-blogs-for-small-law-firms/ Robert Scoble and Shel Israel at Red Couch disagreed passionately to a reader's suggestion that blogging was not appropriate for small businesses. Interestingly for lawyers, Robert and Shel believe blogs have it all over yellow page ads: We are strong... en-us Copyright 2011 Sat, 18 Jun 2005 20:37:22 -0800 Wed, 27 Apr 2011 11:31:05 -0800 http://www.movabletype.org/?v=3.34 http://blogs.law.harvard.edu/tech/rss hobs3834@bellsouth.net (Jim Hobson) I can agree with your point on being able to better acquaint potential clients with your beliefs, philosophy and such however this has its limits. Internet marketing, blogs in this case, are only of value if people can readily access the site. There lies the distinct advantage of yellow pages advertising. One must remember that today "yellow pages" means print directories and internet yellow pages (IYP), a.k.a. local search. With these mediums any business can list their site address in a medium where people can consistently go for choice. Studies continually show that consumers prefer choice and that is what yellow pages offers. From the ad content, web links and such, consumers can move forward with further research towards making a buying decision. To disregard yellow pages is to be naive on advertising or simply arrogant in thinking that a JD makes one knowledgable on marketing in general.

]]> http://kevin.lexblog.com/2005/03/articles/blog-basics/yellow-pages-inferior-to-blogs-for-small-law-firms/#741264 http://kevin.lexblog.com/2005/03/articles/blog-basics/yellow-pages-inferior-to-blogs-for-small-law-firms/#741264 Sat, 18 Jun 2005 20:37:22 -0800