I am in New York City for the next two days. I have plans to meet with a few midtown law firms. Anyone else looking to get together to learn a little about professional marketing blogs or to discuss blogs in general, please drop me an email or give me a call on my cell,… Continue Reading
Monthly Archives: March 2005
My interview on 'The BizBlog Show' is up
My interview with Jeremy Wright and Tyme White on the Podcast Network's BizBlog Show is up here. Here's their description of the show: It’s a great interview, as Kevin has a lot to say, and he has a great way of talking about something he is obviously passionate about: helping lawyers get back to why… Continue Reading
New book : 'RSS Feeds For Dummies'
Syndicating Web Sites with RSS Feeds For Dummies by Ellen Finkelstein was just released this week. According to the blurb on the Dummies site, the book explains, in plain English, how to: Use RSS to drive traffic to your Web site and build brand awareness Choose and install the right software, set up RSS feeds, and… Continue Reading
Law blog launch : Silicon Valley Media Law blog
Katherine Kirkman, of the nationwide law firm of Wilson Sonsini Goodrich & Rosati, has launched the Silicon Valley Media Law Blog. Cathy's blog will be a trusted and reliable source of legal updates, news and insight on digital media, copyright and Internet law for industry executives, in-house counsel and referring counsel. Cathy, working out the… Continue Reading
No comments allowed on your blog : you're lame
Leading lawyer blog publsihers are turning off the comments feature on their blog site. Many turn off the trackback feature as well. Are you really publishing a blog at that point? Looks like a Web site to me. I have heard the standard response, 'I get too many spam comments and spam trackback links, I… Continue Reading
Thomson-West-FindLaw responds to criticism, wants to enter blogosphere discussion
I received an email from Kyle Christensen, a communications person with Thomson-FindLaw, the end of last week responding to my post criticizing Thomson-FindLaw and LexisNexis Martindale for their minimal efforts in educating lawyers about Internet marketing. It's wonderful that Thomson-FindLaw is engaging in this online discussion and is looking for ways to have a presence… Continue Reading
An open conversation with Steve Rubel of Micro Persuasion
This week's Hobson and Holtz Report podcast is an open conversation with Steve Rubel of Micro Persuasion. Not only can you listen via an mp3 file, these guys now have a transcript of the program. As you know I am a huge fan of Steve's because of his leadership on the use of blogs for… Continue Reading
Effective writing for search engines : excellent book available
Success with search engine ranking means striking a balance between applying search optimization techniques to web pages and creating high-quality, meaningful content says Chris Sherman of Search Engine Watch in a review of Heather Lloyd-Martin's book Successful Search Engine Copywriting. Chris says writing for the search engines means “…[W]riting for a computer that's looking for… Continue Reading
Yahoo! Web Search of Creative Commons : more content for lawyer blogs
Yahoo! has released a Creative Commons Web search cut of their Web search that limits itself to content that has a Creative Commons license. More evidence Yahoo is investing more and more in blogs, RSS and the sharing of content. Tim Stanley over at the Justia Legal Seo Blog, points a plus for legal marketers:… Continue Reading
What the heck is RSS? 'TiVO for the Internet'
Chris Ellington, author of the Sales Strategies Blog, answers the ultimate question, 'What the heck is RSS?' It's like TiVO for the Internet. At his article posted at Blogscritics Chris gives the standard RSS spiel: RSS stands for 'Really Simple Syndication' and it allows you to anonymously get any internet content you want (articles, newsletters,… Continue Reading
I'm on The BizBlog Show this weekend
Amazing, but LexBlog and I are being featured on the next BizBlog Show on the Podcast Network. We’ll be talking about LexBlog's business, about how blogs affect the business of law and whatever else comes up. The recording is scheduled for this Saturday, so it should be up with an mp3 link next week. Feel… Continue Reading
Bloggers have rights, too : Congressman John Conyers
Representative John Conyers published a commentary on ZDNet this afternoon entitled 'Bloggers have rights, too.' This may not be directly tied to professional marketing blogs. But the First Amendment protection afforded bloggers may mean lawyers publishing blogs will not be subject to the same ethics rules governing advertising, including law firm Web sites. Will Hornsby,… Continue Reading
I'll be in New York City next week : want to meet re marketing blogs in general?
I am in New York City next Thursday, March 31 and Friday, April 1 to speak with Steve Ruble at a function Thursday evening. Anyone who wants to get together to learn more about professional marketing blogs and how they are being used by leading law firms and other companies, please let me know. I… Continue Reading
Steve Rubel : we're headed to Oprah's show
Steve Rubel keeps coming up with one bright idea after another. Wish I had thought of this one. Steve wants to see Oprah do a show on bloggers and he is doing something about it. Many of Oprah's guests find their way on to the program by writing in letters . We need to do… Continue Reading
Martindale-Hubbell to educate lawyers about effective online marketing?
Martindale-Hubbell has entered an agreement with the National Association of Criminal Defense Lawyers (NACDL) to “…[W]ork with the NACDL to educate its members about effective online marketing options they can use to better market their practices on the Internet.” From the press release, let me see if I have this 'education' deal straight: NACDL lawyers… Continue Reading