David Canton, an Ontario lawyer with Harrison Pensa, with a practice focusing on technology issues, wrote an excellent article for The London Free Press entitled Businesses finding blogs a useful promotion tool. Canton explains blogs are no longer perceived as merely a medium where computer savvy techies share their daily thoughts with others with similar… Continue Reading
Monthly Archives: November 2004
Google search will not display all 'backlinks' to blog or Web site
Google has a link command where you can do a search to see what Web and blog sites are linking to your Web or blog site. These are called 'backlinks.' It's done by typing in the search box: link:nameofyoursite.com. It's always been presumed that such a search retrieved a list of all sites with a… Continue Reading
PubSub : informational intelligence from blogs
Companies, law firms included, always want to know what is being said about them or subjects of interest to them or their clients. Traditionally clipping services were used for this informational intelligence. Now, it's the Internet that's watched for this information. Google news is one place people use for regular email feeds on news published… Continue Reading
Happy Thanksgiving
From our family on Bainbridge Island, Washington, I wish you and your family a Happy Thanksgiving. As Garrison Keillor says “Be well, do good work (well, take today off at least) and keep in touch.”
How readable is your law blog?
Writing for the Web is different than writing offline copy. As Crawford Killian, publisher of Writing for the Web, says: “Reading text on a screen is a lot harder than reading the same text on paper. Most Web surfers scan text rather than reading word by word. So you need to keep your text as… Continue Reading
Press releases new SEO back door to top rankings
Law firm press releases can get lawyers more exposure on the search engines and in turn the media than a lot of other search engine optimization (SEO) done for law firm Web sites. It is a terrible waste of time and expense these days to write press releases without thinking how the releases will be… Continue Reading
Lawyer blogs – money makers & money savers for law firms
The Ann Arbor News ran a nice piece this week on how blogs are both making and saving money for businesses – making money as a marketing tool and saving money as a cost effective internal communication tool. Though the article does not cover lawyer blogs, law firms should be able to pick up a… Continue Reading
NYTimes.com launches technology blog
Just another sign that blogs will be as well known as Web sites and email newsletters by this time next year, The New York Times this week introduced a new Web log called “Pogue's Posts,” written by their very well known technology reporter David Pogue. Until now, Pogue's Circuits column was available in the Circuits… Continue Reading
lexBlog customer Arnie Herz featured in WCBS and Wall Street Journal seminar
lexBlog customer, New York lawyer Arnie Herz and publisher of the blog, Legal Sanity, was a panelist this week at a WCBS 880 Small Business Breakfast. The topic du jour was: “How do you use technology to grow your business?” Arnie was there to discuss his blog and how blogging can be a great vehicle… Continue Reading
Yahoo's Overture tests RSS ads
CNET News.com reports Overture Services is looking at the viability of expanding its advertising network, which specializes in sponsored search results, into the hot area of Really Simple Syndication (RSS). It was also reported Overture rival Google also could expand its network into RSS advertising. A Google representative said the company is not testing such… Continue Reading
Internet marketing tips for 2005
Search Engine Journal published a great piece on Internet Marketing Tips for 2005 from Robert McCourty, a founding partner and the Marketing Director of Metamend Software and Design Ltd., a search engine optimization (SEO) and web site promotion company. Take a look at the list and notice the importance of blogs and your placement in… Continue Reading
MSN: make sure you're included in local search
MSN search, like Google's local search, has incorporated a “Near Me” search option. According to a recent post in the MSN blog, MSN recommends you format your address with capitalization for the city name, and state like the following on the footer of your page: 1 Microsoft Way Redmond, WA, 98052 MSN's search is not… Continue Reading
MSN to continue use of Yahoo's Overture for sponsored links
Yahoo's Overture services division announced this week it extended its deal to provide Microsoft's Web portal, MSN, with sponsored search results through June 2006. Their previous agreement would have expired in June 2005, but the new term extends until June 2006. Overture will provide services to all of Microsoft's ad operations in the U.S., Canada,… Continue Reading
Corporate blogs for law firm internal communications
In addition to using blogs for marketing purposes, we're going to see innovative law firms begin to use blogs for internal communications, ala an effective and inexpensive intranet. Sure, the vast majority of law firms and their IT departments will dismiss blog software that could be set up for a few thousand dollars in favor… Continue Reading
Tips to get more out of your law blog
The TechnoLawyer Newsletter today published a post by Rick Klau, VP of Business Development for Socialtext, lawyer, publisher of a great weblog and co-author of The Lawyer's Guide to Marketing on the Internet, about how lawyers can get the most out of publishing their blog. Turns out Rick has had the article posted on his… Continue Reading