Yahoo! remodeled it's front page as well as the MyYahoo portal users get to by clicking on the MyYahoo link on the top of the page. The big news for blogs is that the the revamped MyYahoo site includes RSS (really simply syndication) technology. This allows myYahoo users to subscribe to blogs and other news… Continue Reading
Monthly Archives: September 2004
More people than ever using Internet for research on purchases
It was a just a little over five years I came to Seattle from rural Wisconsin to interview lawyers who would help me with the idea of creating an Internet based legal resource for consumers and small business people. I believed the Internet was the obvious place for people to obtain information about lawyers so… Continue Reading
lexBlog is looking for lawyer wanting trial blog
I was interviewed last Friday by a national legal publication on the subject of 'trial blogs.' The magazine's editor is interested in seeing one in action and including a screen shot of the blog in the article. One law firm has contacted me and asked lexBlog to be ready to launch a trial law blog… Continue Reading
Bloglines good resource for lawyer and law firm new to blogs
I spoke to a great group of lawyers in Boise yesterday. Despite being regular users of the Internet, most were understandably scratching their heads when it came to blogs and RSS technology. Matt Marshall of The San Jose Mercury News reported this week, Bloglines, a free online service does as good a job as any… Continue Reading
Americans spending more time online than in front of TV
Clickznews reports the fourth installment of the Digital Future Project (formerly the UCLA Internet Report) examining media usage among Americans found for the first time the number of hours spent online in 2003 exceeded those spent watching television. The study also found a correlation between the increase in online time and a overall decline in… Continue Reading
RSS powerful marketing tool for lawyers
EMediaWire reports the use of RSS (real simple syndication) feeds has recently begun to explode both for Internet users looking for information in the area of their interest and for marketers seeking to promote their site. That's good news for lawyer blogs as blogs have RSS built right into them. The article reaffirms some of… Continue Reading
Blog Man goes to Boise
I am off to Boise today to speak on “Creating an Effective Internet Presence for Your Law Firm.” It will be a nuts and bolts common sense approach to Internet marketing so lawyers with no tech background can leave with concrete cost effective ideas and resources that can be put to work immediately. Goes without… Continue Reading
Internet ad sales rise sharply, email marketing drops
Sellers of products and services are using sponsored links in search engines in a big way and going away from other Internet marketing such as email. The Washington Post yesterday reported Internet advertising revenue jumped 40 percent in the first half of this year, driven largely by the growing popularity of keyword ads tied to… Continue Reading
Good lawyers understand blog's potential to enhance reputation
I regularly speak with and meet excellent lawyers looking to learn about blogs. Many of the lawyers have little, if any, understanding of Internet marketing. Most have not a clue what a blog is nor have any computer coding or tech experience But after just a half hour of my explaining the concept of professional… Continue Reading
Stark & Stark announces launch of The New Jersey Law Blog
New Jersey law firm Stark & Stark, dedicated to serving its clients by employing the latest technologies, has launched its second blog built and designed by lexBlog, Inc. The firm’s latest venture is the New Jersey Law Blog which is focused on providing information on recent court decisions for the state of New Jersey. “We… Continue Reading
Studies demonstrate need for effective Internet presence
Law firms still looking for evidence that they need to be on the Internet, should take a look at a couple of studies. ComScore Media Metrix reported in a recent survey of legal service buyers (in-house counsel, CEO's, CFO's & VP's) the following: 65% have gone online to locate outside legal counsel 38% search for… Continue Reading
Professional lawyer blog done incorrectly can be marketing liability
Any lawyer or law firm can start a blog on their own but not knowing how to properly set up a blog, how to maintain one, how to promote it and what to publish can actually hurt the lawyer or firm. B.L Ochman, an Internet marketing strategist and President of What's Next Online writes for… Continue Reading
Internet penetration continues rise
Internet Retailer reports a Harris Interactive consumer surveyconducted in June and August found 73% of adults are now online, up from 69% eight months earlier, 67% in late 2002, 64% in 2001 and 63% in 2000. This translates into 156 million users, up 7% from late 2003. Not only has there been an increase in… Continue Reading
RSS and customer relationship management ( CRM )
Wondering if people have considered the potential impact RSS may have on customer relationship management ( CRM ) systems that include email newsletters and email alerts. A large law firm customer of lexBlog recently raised the question. I’d love to get feedback from legal marketing professionals, other marketing & PR folks, lawyers and anyone else… Continue Reading
Lawyer banner ads on Internet hated by public?
Lawyers buy banner ads from FindLaw, Lawyers.com, yellow page companies with Internet directories and probably anyone else who has a strong enough sales force. But are these ads effective and is it possible the public will dislike this form of lawyer advertising as much as they dislike offline lawyer advertising? Adrants reports a study just… Continue Reading