Six Apart just announced this afternoon the release of Movable Type 3.1. Six Apart assured us the release was coming on August 31 and they delivered. Impressive for relatively new tech company. lexBlog uses Moveable Type, with programming modifications, as the underlying software for our customer sites so we're pretty pumped about some the upgrades… Continue Reading
Monthly Archives: August 2004
Lawyer Jeralyn Merritt following up Boston convention blog coverage with New York
While many lawyers may find they are working on the mundane this week, one lawyer is going to be taking it to the streets in New York – via a blog no less. She's Jeralyn Merritt, a top flight Denver criminal defense attorney and a legal analyst, who for the last two years has published… Continue Reading
How should law firm blogs handle comments?
Steve Rubel, publisher of Micropersuasion, one of the leading resources on Internet PR, reports PRWeek.com's Keith O'Brien forwarded to him the results of PRWeek.com's recent online poll on blog comments. The Web site asked: How should a company handle negative comments on its weblog community? The results … For transparency's sake, allow all comments (30.56%)… Continue Reading
Time for managing partners' blogs is now!
Syndicated tech journalist Dan Gillmor, writing for Computerworld, talked about a new member of the blogosphere: Jonathan Schwartz, president and chief operating officer of Sun Microsystems. As Gilmore said, Schwartz is among a small number of senior executives in the corporate world to adopt the blog format for explaining his views. I agree with Gilmore… Continue Reading
Companies not including blogs in marketing mix leaving money on the table
A legal marketing director from one of lexBlog's clients back East turned me onto a thought provoking article on blogs. B.L. Ochman, internet marketing conduit, and president of whatsnextonline.com published an article for Bacon's entitled Companies That Don't Include Blogs in the Marketing Mix Are Leaving Money on the Table. What Blogging Opportunity Is Your… Continue Reading
LexBlog launches Complementary and Alternative Health Law Blog published by Michael Cohen
lexBlog is excited to announce the launch today of Michael Cohen's Complementary and Alternative Medicine Law Blog. Michael is a widely recognized author, speaker and practicing lawyer in the area of complementary and alternative medicine. He represents health care professionals and the health care industry on a broad array of issues ranging from credentialing, licensure,… Continue Reading
lexBlog launches Davis Wright Tremaine’s Telecom Law Blog
lexBlog is thrilled to announce the launch of the Communications Law Blog published by Davis Wright Tremaine. Davis Wright Tremaine is a full service law firm with over 400 lawyers representing a wide array clients with all aspects of their legal needs across the country and internationally. It is an honor to serve a firm… Continue Reading
USA Today: Blogs may be good for small business
Rhonda Abrams, author of The Successful Business Plan, writing for USA Today yesterday noted blogs may be the hottest thing to hit the Internet since Anna Kournikova. But asked while personal blogs are popular, can you use a blog for your small business? Rhonda found a number of ways businesses could use blogs for their… Continue Reading
Search engine optimization versus pay-per-click advertising
Patricia Hurst of SmartSearch Marketing, a full-service search engine marketing agency, had a nice article entitled When To Optimize and When To Advertise in High Rankings Advisor published by Jill Whalen. Because of recent discussions on the subject of pay per click advertising on the Legal Marketing Association listserv, I asked Patricia if I could… Continue Reading
Amy Campbell: Intro to Weblogs for Law Firm Marketing
Here's a great intro to blogs article Amy Campbell, founder and principal of Infoworks wanted to share with my readers. Amy, a former magazine editor specializes in marketing and communications strategies, content development and creation for professional services firms. She also serves on the board of the Legal Marketing Association, New England Chapter. Take it… Continue Reading
Blogs one of five key marketing techniques overlooked by small business
Trent Brownrigg, a successful internet marketer, webmaster, and author of business articles included business blogs as one of five key marketing techniques often overlooked by small businesses. Having your own business blog can be a great marketing tool. With a blog you can quickly and easily offer free business advice, information, fun stuff, resources, tips,… Continue Reading
Olympic blog ban
Nothing to do with lawyers, unless we have some lawyers competing in the Summer Olympics, but here's a story about people who don't have blogs. You will not be getting the inside scoop from athletes about life at the Olympics. The International Olympic Committee has barred athletes, coaches and nearly everyone associated with a team… Continue Reading
Yahoo! launches its own corporate marketing blog – blogs by law firm heads to follow?
Yahoo! has joined the growing list of companies with corporate marketing blogs with the launch of a blog from the Yahoo! Search team. Jeff Weiner, SVP Yahoo! Search & Marketplace says “the blog is designed to provide a window into what our team is thinking and doing, in their own words (and maybe some guest… Continue Reading
Law Blog title and blog entry titles must describe content
I was communicating with large law firm customer of ours this evening about the title of their first practice area blog to be published by an individual lawyer in their firm. Reminded me of the number one rule in Web site and blog design – “Do not make me think.” It's also the title of… Continue Reading
Feedster introduces ads to RSS feeds
Eweek magazine reports Feedster Inc. is embracing RSS advertising with plans to add sponsored links into its feeds of search results. Feedster, a search engine for blogs and syndication feeds, will include the ads both as sponsored links along side the search results when users search for blog articles on Feedster and in actual RSS… Continue Reading