Every time I talk to lawyers about getting the world (their target audience) to their lawyer blog or Web site, we end up talking about meta tags. I don't bring it up, I bring up search engine optimization and what needs to be on the legal blog or Web site to achieve this. It's the… Continue Reading
Monthly Archives: June 2004
Law firms may be learning SEO for new MSN search
The Search Engine Journal reports we may soon be seeing the long anticipated revised MSN search engine: CBS MarketWatch reports that Microsoft will unveil a new look to its MSN Search service next month. The new MSN Search has been highly anticipated to challenge Google and Yahoo dominance.. In Sydney, Australia, Gates told reporters, “The… Continue Reading
No lawyer blog, it's the Wonkette
Don't think blogs can have a a big impact and attract wide readership? Welcome to the Wonkette, described by our Seattle Times as “the white-hot center of Washington's most salacious gossip.” The Wonkette.com, started in January by Ana Marie Cox, is a political gossip blog generating incredible buzz inside the Beltway and beyond to the… Continue Reading
Martindale’s lawyers.com launches Spanish version of lawyers.com with MSN
Martindale-Hubbell announced today it has expanded its relationship with MSN to deliver access to Martindale-Hubbell's lawyers.com attorney database of lawyers and law firms from the MSN Spanish-language. MSN Latino, currently visited by more than 422,000 unique users monthly, will have link on the home page that reads “Busca un Abogado” (“Locate a Lawyer”). When visitors… Continue Reading
Law firms take note, RSS for blog feeds on Apple's new Internet browser
Law blogs are really taking off as a way for lawyers to both to receive and broadcast information. Steve Jobs in his keynote address today to a congregation of 3,500 registered Apple developers at Apple’s World Wide Developers Conference said: RDF Site Summary (RSS) is an increasingly popular method that online users have of checking… Continue Reading
Lyle Roberts’ 10B-5 Daily – excellent lawyer blog
Lawyer Lyle Roberts, a partner with Wilson Sonsini Goodrich & Rosati, is the author of The 10b-5 Daily. Lyle's blog is an example of a great lawyer blog. The blog gets its name, as Lyle says, from Rule 10b-5, a rule promulgated by the Securities and Exchange Commission (“SEC”) pursuant to Section 10(b) of the… Continue Reading
'The Blog Herald' – creative lawyers check out this blog resource
Stumbled across a great resource on what's going on in the world of blogging. It's The Blog Herald. Though not about lawyer blogs, the editors at the Herald maintain timely news in a nice format covering both individual blogs and the blogging industry as a whole. For lawyers and attorneys looking for more information as… Continue Reading
No lawyer blog but Bill Gates to start blogging
Bill Gates didn't invite me over to the house or office to discuss beginning his own blog but our Seattle times reports Bill may be starting his own blog. As the Times says “Bill Gates has a reputation for coming late to the party, then making a big splash when he arrives.” Bill Gates coming… Continue Reading
For lawyer, Internet may surpass personal referrals
More consumers rely on the Web for big purchases than parents, close friends, colleagues, media and religious figures according to the “Trusted Sources” Harris Interactive survey commissioned by Reply!. imedia Connection reports U.S. consumers consider the Internet to be one of the most trusted sources for making major purchases and second only to spouses for… Continue Reading
TypePad lawyer blogs appear to be slowing
Those following my writing know I am a huge fan of Six Apart. Six Apart produces the blog software Moveable Type and TypePad, the Web based version of Moveable Type. An awful lot of good lawyers use TypePad for their blogs. For those lawyers willing to spend the time working with templates and learning the… Continue Reading
Sun begins blog program
In an effort to improve its communications with the outside world, ITworld.com reports, Sun Microsystems Inc. (the Java folks) has set up a blogging system that lets any employee create a blog on the Sun.com site. Sun sees its Blogs.sun.com Web site as a possible model for a new type of grassroots corporate communication, according… Continue Reading
Amazon.com joins blog and RSS ranks
Fellow Seattle company Amazon.com has joined the ranks of businesses using blog and RSS technology to stay in touch with customers and enhance their buying experience. Law firms should take notice of the growing use of blogs and RSS, especially by leading e-commerce sites like Amazon. It only took a year or two from the… Continue Reading
No cold faxes for lawyer marketing
Do not think many lawyers would do it, though greed causes folks to act in strange and unethical ways, but law firm marketing should not include sending unsolicited faxes to prospective clients. The Denver Post reports a Boulder software engineer has taken about 25 business owners to court for sending him junk faxes. “Most of… Continue Reading
Google going RSS format
May not have been following the syndication format debate, heck you may not even know what syndication is or even care. You should care as syndication is the way your site content is feed to net users with news readers, which will be the majority of Internet users in the near future. Anyhow for those… Continue Reading
No PDF files on lawyer sites
How many times times do you see PDF/Adobe files in the articles section of a lawyers Web site? Give me a break. What are law firms thinking? You sure do not see PDF files often on other Web sites. First, until recently search engines could not find content on PDF files for Internet users looking… Continue Reading