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Is all use of social media subject to legal ethics rules?

Posted in Ethics & Blogging Law, Social Media & Networking

Social media legal ethicsOn the heels on Tom Watson’s article on the perils of social media for lawyers (blogged about yesterday) I was reminded of Attorney Josh King’s presentation last week on legal ethics and social media at Avvocating 2012.

King, General Counsel for Avvo, explained to lawyers from around the country that social media was not as fraught with the ethical pitfalls as some may believe. King, taking a reasoned approach to what blogging/social media/social networking really is, also pointed out that much of a lawyer’s use of social media and social networking may not be subject to legal ethics rules.

Watson, a Senior Vice President at Wisconsin Lawyers Mutual Insurance Company and has taken a strong positon in his article and in comments following my post on his article that lawyers need to be warned of the pitfalls of using social media. His point, as I understand it, is that lawyers ought not act unethically or engage in activities online that woud give rise to unintended liability, ie, create an attorney client relationship or give specific legal advice. Continue Reading

Posted in: Legal Marketing

Legal Productivity Webinar Thursday : I’m speaking on how to develop business through the Internet

The Legal Productivity Free Webinar Series continues this Thursday. I’ll be speaking on How to Develop Business Through the Internet. Attorneys have always gotten their best work by virtue of relationships and their word of mouth reputation. The Internet has not changed this. You’ll learn how many lawyers are saving time and money by using… Continue Reading

Posted in: Social Media & Networking

Don’t law schools have an obligation to teach law students how to use the Internet?

I just finished speaking with a class at the University of Washington Law School. It was class for mostly 3L’s entitled ‘Practical And Professional Responsibility Issues in the Small or Solo Law Practice.’ The course description in the catalogue: This course examines the practical, ethical and personal issues which are unique to small firm and… Continue Reading

Posted in: SEO, Social Media & Networking

Should a blogging lawyer care about SEO?

The Atlantic’s web audience has jumped from 500,000 to 13.4 million monthly visitors since taking down its paywall in early 2008. How so? Not because of SEO. The Atlantic’s online success has come from having insightful columnists and capitalizing on the importance of social networks and social media. This per Mashable’s Associate Editor, Lauren Indvik (@laureni), in… Continue Reading

Posted in: Ethics & Blogging Law, Social Media & Networking

Perils of social media for lawyers : Badgerland style

The drumbeat on the perils of social media continues. This time from my home state of Wisconsin. Thomas Watson, Senior Vice President at Wisconsin Lawyers Mutual Insurance Company, writes in Wisconsin Lawyer Magazine “…[Social media's] use presents many dangers to lawyers trying to operate competent and ethical practices.” How? …you risk losing control of your message, creating unrealistic client… Continue Reading

Posted in: Public Relations

Twitter more valuable than press release for law firm public relations?

Shauna Causey (@shaunacausey), VP of Marketing at Decide and veteran PR/Communications professional, told the lawyers at Avvocating last Thursday that she is nine times more likely to get a response to a Twitter direct message to a reporter than if she sent a press release. Nine times. The day before, Kevin Livingston (@k_livingston), a veteran… Continue Reading

Posted in: LXBN

Looking Back at LXBN’s Coverage of Day 1 at Avvocating 2012

LXBN TV’s coverage of Avvocating 2012 is officially off and running. Drawing on professionals both inside and out of the legal space, Day 1 of Avvocating 2012 featured a wealth of exceptional speakers providing insight on how lawyers can best leverage social media in their client development efforts. Each session was unique in the guidance it… Continue Reading