Facebook becoming essential for law blog distribution

law blog distribution on Facebook

When we founded LexBlog blog posts were delivered directly to readers via RSS feeds, email subscription, and users bookmarking blogs, in addition to Google searches. Fast forward 11 years and Facebook, with Google, dominates media distribution. Readers are no longer receiving blogs directly. Blog posts are being distributed socially. From Frédéric Filloux (@filloux), general manager … Continue Reading

Do general counsel understand how blogging and social media build relationships?

lawyers attorney social network

Following tweets from the Legal Marketing Tech Conference in San Francisco (‪#‎lmatech‬) this AM, I got the sense that general counsel for companies valued relationships first when they select lawyers and law firms, but questioned the value of lawyers using blogs and other social media for business development. Seems like a disconnect. Blogs and other … Continue Reading

Publish your law blog for social and mobile, not for your blog site

Publish law blog social mobile

When publishing a blog you need to consider how people are consuming your content. Today, content moves socially and it’s viewed on mobile devices. Facebook, Twitter and LinkedIn have browsers built into their mobile apps or provide for the seamless display of a browser as a window in their app. That’s where your blog content … Continue Reading

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