Is it really all about content?

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With all the marketing discussion about content, content marketing, getting people to see your content and measuring the ROI on your content, you’d think legal marketing on the Internet revolved around content.

It doesn’t. The Internet and developing business via …

Social media for lawyers is about giving, not distribution and attention

Social media lawyers

The more I use social media, the more convinced I am that social media is not about distribution of your content nor garnering traffic to your website or blog. Especially when it comes to a lawyer’s or law firm’s best …

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