“We can’t all have “geniuses” representing our brand like Apple does, but never underestimate how brands can be personified by the simplest virtual and face-to-face social communication.”
This from Christa Carone (@ChristaCarone), CMO for Xerox, in a piece in the Harvard Business Review last month on the power of a CMO leading by example in their use of social media.
Carone understood being an active participant, not a passive observer, was required to understand social media.
She also wanted to show her team, as a true leader, that using social media could change the public’s perception of Xerox as one of a copier company to one of business process outsourcing, where most of their revenue is derived today.
As I read Carone’s story of a using social media for a year all I could think of was law firm CMO’s. Where are they in their active use of social media to make sure they understood social media and leading by example to influence the perception of their law firms? Continue Reading
California ethics lawyer, Megan Zavieh(@Zaviehlaw), writes at Lawyerist that for ethical reasons lawyers ought not be friends with clients on Facebook. The ethical reasons, per Zavieh: Facebook will make you look like you are having fun. When a client sees you having fun the client may file an ethics complaint when you’re delinquent in returning a call… Continue Reading
My goal is not to do a series of ‘Top 10′ posts, I’m just seeing some good articles I think worthy of your attention. Today’s comes from Sally Kane (@sallyannekane), an attorney and editor of both Paralegal Today and Litigation Support Today, who shares 10 reasons for lawyers to blog in the Legal Careers section of About.com Here’s 7… Continue Reading
Melonie Dodaro (@meloniedodaro) shares 10 easy ways to improve your blog posts. I am not a big fan of the ‘top 10′ ways to do this or that as a means of drawing blog traffic, but Dodaro’s points are well taken and apply to law blogs. Here’s nine of Dodaro’s tips, with a little annotating… Continue Reading
Flipboard has updated its sharing feature on the iPhone, iPad, and presumably, the Android. Flipboard, a personalized magazine of articles and posts created from your feeds and social network, is extremely popular with lawyers because of its non-techie, eloquent interface for receiving and reading customized news. While reading content, not as many lawyers share what… Continue Reading
Steven Vaughan-Nichols (@sjvn) reports in ZDNet that Facebook remains the top social network with Google+ and YouTube battling for second. Facebook’s being number one with 1.1 billion members is not a surprise. EMarketer believes that just over half, 51 percent, of all internet users visit Facebook at least once a month. The company also stated that… Continue Reading
Pingdom reports that WordPress has strengthened its position as the dominating blog platform or Content Management System (CMS) for the world’s most popular blogs. 52% of the world’s top 100 blogs are published on WordPress, up from the 48% last year. Here’s a breakdown on the blogging platforms used. And the changes on each platform… Continue Reading
Tara Alemany, the founder of Aleweb Social Marketing, writes that social media is not going away because it’s all about relationships. People buy from individuals they know, like and trust. Social media makes you approachable, establishes your expertise, and allows you greater interaction with your readers than ever before. A word of mouth reputation is… Continue Reading
Jeff John Roberts (@jeffjohnroberts) of paidContent reports that like the New York Times the Financial Times is now making its content available through Flipboard. Flipboard, a popular tablet reading platform for lawyers, enables users to draw on their social networks to assemble content from a variety of publications to create their own magazine-like experience. The… Continue Reading
If I use LinkedIn, what’ll it do for me? That was a ‘Why should I?’ question thrown at a marketing director by a principal in a New York City law firm this week. I was asked by the marketing director to help them respond. There are ought to be special place in heaven for marketing… Continue Reading